INTERNACIONAL DE DESARROLLO, S.A. 46 YEARS, TRADITION AND QUALITY 

ABOUT US

The concept of developing the frozen food industry in Venezuela came to Jose Leopoldo Burg in his university years in the 1960’s in which he used food products that were preserved as fresh by quick freezing….he saw that in Venezuela that form of food preservation, all natural, no preservatives did not exist. So in the very early 70’s he started Internacional de Desarrollo S.A. which was the pioneer company in frozen foods with the initial brand name “ La Cuisine”.

PRODUCTS

The concepts of the products to be developed were based on the premise of high quality with natural ingredients and fabulous taste….the idea was to innovate and create products that did not exist in the Venezuelan market at that time. So at the beginning products under La Cuisine brand name manufactured the first Lasagna, french fries, and beef stew among other products. Later we developed a full line of chicken breaded products, specialty products such as onion rings, apple turnovers, fish portions and many more innovative product for that market, all of them under the new trademark “La Granja”.
Ideas such as the La Granja Frozen Food Centers were built with the idea to promote and market frozen products and their high quality to the Venezuelan retail market.

RECIPES

Many preparation ideas and uses were presented to the market, together with recipes, sampling and school visits to our facilities.